Today’s personality obsessed media comes with its own built-in agenda.

This doesn’t make them bad but it can make them dangerous if you fail to understand the requirements of today’s journalist.

They rely on ready-made villains, victims and heroes.

Fail to deal with the reality of today’s media and the cost can be inestimable.

It’s all too easy to be miscast.

The answer lies in professional management of your media relationship and, with the most insightful media training available, being prepared, ready for any eventuality, good or bad.

Keith Davies establishes your unique media brand.

This is quite separate from a corporate or product brand.

Your media brand determines how you are reported and hence how you are perceived.

Get this right and there is no force more powerful, as it carries the endorsement and authority of a respected third party.

Coupled with deft management, your media brand gives you a distinct advantage.

A strategic advantage made possible by a detailed understanding of the battle for hearts and minds.

Keith Davies is a media management specialist with more than thirty years worldwide experience of investigative journalism, advertising and issues management.

A media background that includes working for British daily newspapers in England, Central Africa and the Middle East before joining the BBC, covering events in Britain, Ireland, Europe and Africa, including time as a producer for the prestigious current affairs programme Panorama.

On settling in New Zealand there came a switch to the world of advertising, becoming creative director of two multi-national agencies, Bates Advertising and McCann Erickson, winning the sought-after Axis awards for writing magazine, radio and television commercials.

There then followed engagements as a reporter/presenter on Sixty Minutes, 20/20 and Four Corners, establishing him as one of the country’s leading investigative journalists. A multi-winner of the prized Qantas Media Awards for his television work and contributions to magazines and the business press.

For the past decade, journalism has been forsaken to concentrate on his media management practice.

A portfolio of skills vividly on display in his business books. See Publications.