GETTING YOUR STORY OUT THERE
Creating a successful company is only half the battle.
Telling everyone about it, to capitalise on your success, that’s the hard bit.
A warts ‘n’ all account that captures the struggles and tribulations can create a powerful bond with your people, your customers and your investors.
You recognise the power of such an emotional connection. You know it’s all about the words.
So, what do you do?
Typically, you let the in-house guy do his thing and then the corporate gal has a go and then the pr consultants add their magic touch until eventually you have a stab at it yourself before finally forgetting the whole silly idea. (Or, you hand it over to some university researcher who makes it as dull as dishwater.)
There has to be a better way. Surely.
How about a respected author of business books?
